Senior Digital Marketing Specialist – Gissah Perfumes
Role Purpose
To lead digital growth strategies, performance optimization, and omni-channel marketing execution. This role owns the full marketing funnel (awareness → consideration → conversion → retention) and ensures measurable sales impact across online and retail channels.
Key Responsibilities
• Develop, plan, and lead strategic digital campaigns aligned with product launches and brand storytelling.
• Manage media buying budgets and optimize ROAS, CAC, LTV, and customer acquisition funnels across markets (KSA / KW / UAE / QA / BH / OM).
• Lead internal & external agencies to ensure unified brand voice and high-quality content delivery.
• Analyze customer behavior, audience segmentation, and website heatmaps; recommend UX enhancements.
• Set up marketing automation flows (welcome flows, win-back, cross-sell, abandoned cart).
• Lead influencer strategy and evaluate influencer ROI and impact on sales & visibility.
• Create monthly, quarterly, and launch campaign reports with actionable insights & recommendations.
• Train and guide junior marketing specialists to elevate team capability.
Job Details
| Posted Date: | 2025-11-06 |
| Job Location: | Kuwait – Al Kuwait |
| Job Role: | Marketing and PR |
Preferred Candidate
| Career Level: | Mid Career |
| Nationality: | United Arab Emirates; Bahrain; Djibouti; Algeria; Egypt; Iraq; Jordan; Comoros; Kuwait; Lebanon; Libya; Morocco; Mauritania; Oman; Palestine; Qatar; Saudi Arabia; Sudan; Somalia; Syria; Tunisia; Yemen |
| Degree: | Bachelor’s degree |
