Marketing Executive – Health & Fitness

We are seeking a creative, motivated, and results-driven Marketing Executive with a strong interest in health, fitness, and wellness. The successful candidate will be responsible for developing and implementing marketing strategies to promote fitness facilities, wellness services, gym memberships, personal training, group classes, and special events.

The ideal candidate should have strong digital marketing skills, creativity, and the ability to engage target audiences, generate leads, increase membership sales, and strengthen brand awareness across digital and offline platforms.

Key Responsibilities

• Develop and implement marketing campaigns to promote gym memberships, fitness programmes, personal training, group classes, and wellness services.
• Manage social media platforms, including Instagram, TikTok, Facebook, and other relevant channels.
• Create engaging content, including social media posts, reels, videos, promotional materials, and fitness campaigns.
• Coordinate with fitness trainers, instructors, and management teams to promote services, events, and activities.
• Plan and execute promotional campaigns, membership offers, seasonal promotions, and marketing events.
• Monitor marketing campaign performance, social media engagement, lead generation, and conversion rates.
• Support membership acquisition, customer retention, and brand awareness initiatives.
• Coordinate with designers, photographers, videographers, and external marketing agencies when required.
• Conduct market research and competitor analysis to identify new marketing opportunities.
• Ensure all marketing communications and promotional materials align with brand guidelines.

Job Details

Preferred Candidate

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