Brand Marketing Manager – Mohamed N. Al Hajery and Sons Co. LTD

Marketing Strategy and Brand Development 

• Oversee all aspects of the Mohamed Naser Al–Hajery & Sons FMCG Brand Management. Develop strategies and execute plans that position the Brands as trusted and leading brands delivering exceptional value, great quality, and convenience every day. 
• Conduct brand assessments and implement necessary changes to optimize product mix and performance. 
• Collaborate with brand partners to create annual brand plans, incorporating strategies, goals, and financial performance targets. 

Budget Management 

• Maintain the approved budget to ensure all FMCG brand management activities are within the assigned budget by setting the required targets and responsibilities. 
• Monitor and ensure achievement of margin targets after advertising and promotion and adherence to budget requirements. 

Merchandising and Planograms 

• Manage the maintenance of brand identities, ensuring consistency across all marketing activities. 
• Develop regular merchandising plans for weekly or bi-weekly intervals and follow up on their accurate execution. 
• Collaborate with Hypermarket, COOPs, and other sales channels to develop and maintain planograms and merchandising planners for brands. 
• Incorporate centrally planned product mix into planograms to optimize product placement and maximize sales opportunities. 
• Provide quick response to feedback and adjustments to programs, as needed, to best serve customers and store operators. 
• Oversee the execution of the department merchandising plans aligned with overall brand strategies. 
• Participate in training merchandisers on the proper merchandising standards to enhance in-store presentation. 

Marketing Promotions 

• Manage promotional strategies for brands in collaboration with Hypermarkets, COOPs, and other stakeholders. 
• Develop and implement strategic marketing plans, including advertising and in-store promotions. 
• Negotiate promotional allowances, schedule events, and evaluate promotion performance. 
• Execute promotions to minimize sales returns and manage overstocked or near-expiry items. 
• Ensure compliance with relevant regulatory rules and standards in promotional activities. 
• Conduct regular market visits to ensure execution of marketing plans and monitor competitor activities. 

Product Management and Supply Chain 

• Evaluate and select appropriate SKUs based on cost, service level, quality, and lead times. 
• Align with supply chain and sales partnering with internal and external stakeholders to ensure consistent availability and pricing. 
• Manage inventory productivity, levels, and profitability for FMCG brands.  
• Manage inventory through effective forecasting to avoid out of stock / over stock situations, and minimize sales returns and near-expiry items 
• Manage pricing strategies in shared markets to ensure competitive retail pricing. 
• Gather sales data and market trends to identify opportunities and optimize sales performance. 
• Contribute to the positioning of FMCG products in the market, differentiating them from competitors and targeting specific consumer segments. 
• Analyse the effectiveness of marketing campaigns and initiatives, using data and key performance indicators (KPIs) to measure success and identify areas for improvement. 

Stakeholder Management 

• Collaborate with various internal departments, such as supply chain, finance, accounting etc… to ensure alignment and successful implementation of brand strategies. 
• Align with principles/suppliers of brands and ensure that they are fully informed about the FMCG brands’ and ensure accurate and timely reporting to suppliers on sales and marketing activities. 
• Maintain an excellent relationship with all suppliers and stakeholders. 
• Initiate, track and follow up on claims / supplier contribution in a timely manner. 

Job Details

Preferred Candidate

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