Sales Supervisor – Traditional Trade

Job Purpose

Responsible for overseeing and driving the performance of a team of van sales representatives to achieve sales targets, ensure effective route coverage, maintain strong customer relationships, and execute company sales and distribution strategies in the market.

Key Responsibilities

• Supervise and guide a team of van sales representatives to ensure achievement of daily, weekly, and monthly sales targets.
• Plan, monitor, and optimize van routes to ensure effective market coverage and productive use of resources.
• Monitor sales performance, productivity, and adherence to sales routes, schedules, and company policies.
• Conduct regular field visits with van sales representatives to coach, train, and improve selling skills and customer handling.
• Ensure proper execution of promotions, pricing, merchandising standards, and product visibility in the market.
• Monitor stock availability, van inventory, returns, and expiry management to minimize losses and ensure freshness.
• Build and maintain strong relationships with key customers, retailers, and wholesalers within the assigned territory.
• Collect market intelligence on competitor activities, pricing, promotions, and customer feedback, and report insights to the Sales Manager.
• Ensure timely and accurate submission of sales reports, route reports, and other required documentation.
• Enforce compliance with company SOPs, credit policies, cash collection procedures, and safety standards.
• Support the Sales Manager in implementing sales plans, incentives, and performance improvement initiatives.

Job Details

Preferred Candidate

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