Marketing Manager – SOS HR Solutions

Lead the development and execution of the company’s marketing strategy to strengthen brand positioning, grow customer acquisition and retention, increase sales and market share, and ensure marketing investment delivers measurable business results. Translate business objectives into integrated marketing plans across digital channels, e-commerce, work locations, partnerships, public relations, campaigns, and customer experience. 

 Marketing strategy and planning: Develop annual and quarterly marketing strategies, campaign calendars, channel plans, audience segments, positioning, and measurable objectives aligned with the company’s commercial priorities Brand management: Maintain consistent brand identity, tone of voice, messaging, visual standards, and customer-facing materials across all channels and locations; review materials for brand compliance.marketing and e-commerce: Oversee digital acquisition and retention activities across SEO, SEM/PPC, paid social, email, SMS, content, affiliate and influencer marketing, website merchandising, and conversion-rate optimization, as applicable.Campaign management: Plan and deliver integrated campaigns for product launches, seasonal peaks, promotions, events, new locations, and brand initiatives; establish briefs, timelines, budgets, deliverables, and post-campaign reviews.Customer insight and market research: Monitor customer behavior, market trends, competitors, pricing, category developments, and channel performance; use research and data to identify opportunities and refine the marketing approach. Budget and ROI: Prepare and manage the marketing budget, allocate spending by channel and campaign, monitor commitments and actuals, forecast results, and evaluate ROI, ROAS, CAC, conversion, revenue contribution, and other relevant KPIs. Content and communications: Direct the development of campaign concepts, copy, photography, video, product stories, website content, newsletters, press materials, and other communications; ensure accuracy, quality, and timely delivery. Social media and community: Set channel objectives and content calendars, oversee publishing and moderation standards, monitor engagement and sentiment, and ensure customer comments and escalations are handled appropriately. Branches and trade marketing: Coordinate with Operations and E-commerce teams on in-store promotions, merchandising, point-of-sale materials, product launches, loyalty initiatives, and consistent customer experiences. Partnerships, PR and events: Identify and manage relevant partnerships, sponsorships, influencers, media relations, activations, and events; evaluate suitability, deliverables, brand fit, and commercial impact.

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