Digital Marketing Officer – Ali Abdulwahab Al Mutawa

– Plan, build, and manage paid advertising campaigns across Google, Meta

(Facebook & Instagram), Snapchat, and TikTok.

– Structure campaigns following performance marketing best practices,

including campaign architecture, audience segmentation, and budget

allocation.

– Develop and manage audience targeting strategies, including prospecting,

retargeting, and lookalike audiences.

– Implement effective bidding strategies aligned with campaign objectives such

as conversions, traffic, or engagement.

– Monitor campaign performance daily and optimize based on established KPIs.

– Conduct A/B testing across creatives, audiences, and campaign structures to

continuously improve performance.

– Support the execution of email marketing, push notifications, in-app messages,

and WhatsApp campaigns.

– Assist in building and optimizing automated customer journeys and cross-

channel communication flows.

– Segment audiences based on behavioral, transactional, and lifecycle data.

– Work with CRM tools to deliver personalized, timely, and relevant messaging

to customers.

– Track and analyze campaign performance across all digital channels.

– Prepare regular performance reports with clear insights and recommendations.

– Translate data into actionable optimizations and growth opportunities.

– Work closely with creative, marketing, and ecommerce teams to align

campaign strategy and messaging.

– Provide feedback on creative performance and audience engagement trends.

– Support the digital marketing team in identifying new growth opportunities

across channels.

6. Logistics & Distribution Manager:

– Oversees team task allocation, clearly defining roles and responsibilities in

line with performance objectives.

– Ensures seamless execution of processes and effective coordination with

cross-functional teams.

– Supervises end-to-end outbound logistics operations, including the movement

of goods and materials.

– Develops and manages delivery plans to ensure accurate shipment execution

and timely delivery.

– Controls budgets, driving cost efficiency across operations.

– Leads system management initiatives and develops strategic plans, including

annual action plans and budgets.

Job Details

Preferred Candidate

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