Digital and Social Media Specialist – Miniso

The Specialist – Digital & Social Media is responsible for managing the development and execution of all

Digital Marketing plans and campaigns for the Company’s Business Lines and ensure they are running

efficiently in line with the business objectives and the targeted audience.

Strategy Formulation

 Support in the development of the Marketing Strategy in line with the Company’s strategic directions.

 Support in the development of the objectives and KPIs for the unit, review, and monitor the operating

results, and ensure that appropriate measures are in place to achieve targeted objectives and reduce

risk.

Budget and Cost Control

 Support in the development of the annual budget for the unit.

Policies & Procedures

 Implement and follow the policies and procedures in order to achieve the desired objectives.

Digital & Social Media Activities

 Manage the development and execution of the Company’s Digital Marketing and Social Media plans,

advise on improvements and amendments, and ensure it is in line with the Company’s strategy and

business objectives in order to achieve external/internal business objectives.

 Manage the utilization of Social Media platforms to manage online content in order to ensure proper

and timely application of content plans.

 Oversee the timely and accurate implementation of the content plan in accordance with the agreed-

upon timeline.

 Monitor the progress of social media campaigns from conceptualization stage to implementation to

ensure that all requirements are met through careful analyzing of data to determine the level of

objectives achievement of the same.

 Maintain and acquire strategic relationships with influencers, professionals, partners and key industry

vendors to boost recognition and build high brand trust and awareness.

 Monitor the Company’s online communities and online presence to ensure respectful and appropriate

engagement.

 Manage the creation of the Company’s social media pages, profiles or accounts whenever deemed

necessary.

Conduct regular meetings with the Heads of Business Lines to comprehend their overarching

business plans, targets, and objectives to facilitate the achievement of the short-term and long-term

goals. Additionally, collaborate to strategically promote new products, business lines, or services as

per the defined plan.

 Participate in suggesting trainings to employees and come up with methods to keep them abreast on

the latest social media best practices and technologies and optimal consumer attraction tips through

attending educational conferences, online courses, and training etc.

 Ensure conducting research on innovative ideas and concepts to be implemented at the Company’s

social media content.

 Manage the collaboration and communications with all related business lines in order to enhance the

reputation, identify key players, and ensure accurate material and smooth running of the Company’s

social media advertising campaigns.

 Review and verify periodic written and visual content for all social media campaigns and advise on

improvements of the same in order to ensure high-quality content that attracts community members

and build trust around the business lines.

 Monitor and advise on methods to optimize the Business Lines accounts / pages / profiles within

each social media platform to increase the visibility of the Company’s social media content.

 Review and verify the social media content created through competitive research, platform

determination, benchmarking, messaging and audience identification, capturing and analyzing the

relevant social data, insights, and best practices, and then communicating proper information to

ensure maximum benefit to the Company.

 Identify threats and opportunities in user-generated content surrounding the Company and escalate

notable threats to the Head of Strategy Management.

 Resolve negative reviews and news received through social media network that are escalated by the

employees and coach employees on best practices of handling the same.

 Perform ad-hoc and other duties related to the job as assigned by the Direct Manager.

People Management

 Support in identifying the manpower requirements are met in line with the Company’s annual

manpower plan.

 Conduct annual performance appraisals and approve subordinates’ performance appraisal results,

salary increments, and promotions, when required.

 Participate in preparing the employees’ annual development plans to maximize the performance and

ensure successful achievement of objectives.

 Oversee the implementation of the training & development initiatives and ensure the effectiveness of

the same in achieving required objectives.

Job Details

Preferred Candidate

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