Content Creator – Union Trading Company
JOB SUMMARY
The Content Creator is responsible for producing engaging multimedia assets, short-form video, photography, and digital copy across UTC’s retail, commercial, and engineering divisions. Operating under the strategic direction of the Content & Creative Strategist, the role translates brand briefs into high-impact visual stories that drive customer acquisition, engagement, and brand equity across digital channels. The position ensures end-to-end creative execution while maintaining brand guidelines and supporting business unit campaigns in Kuwait’s competitive omnichannel market
JOB RESPONSIBILITIES
Key area
Operational & Core Execution
• Plan, shoot, and edit high-quality short-form video content (Reels, TikToks, YouTube Shorts) and still photography for showroom launches, brand activations, and product demonstrations across White Goods, Fashion, Beauty, and HVAC.
• Write clear, brand-aligned Arabic and English copy, captions, and calls-to-action (CTAs) for digital advertising and social platforms.
• Maintain an active content calendar and digital asset library, managing rapid turnaround for seasonal retail promotions and corporate events.
Commercial & Inventory Control
• Coordinate sample handling with Showroom and Central Warehouse teams, ensuring all demo products and marketing samples are accounted for, tracked, and returned without shrinkage.
• Track creative performance metrics (engagement rate, video completion rate, CTR) to optimize asset performance and maximize digital campaign ROI.
Stakeholder & Partner Relations
• Partner with Brand Managers and Showroom Supervisors to schedule on-site filming, product showcases, and retail campaign shoots.
• Collaborate with external digital agencies, influencers, freelance talent, and internal Shared Services (IT, People & Culture) to ensure cohesive campaign execution and aligned messaging.
Compliance, Safety & Quality
• Ensure all produced content complies with local advertising standards, copyright laws, consumer protection regulations, and UTC brand guidelines.
• Adhere to health, safety, and security protocols during on-site showroom and project filming sessions, ensuring proper usage and maintenance of production equipment.
QUALIFICATIONS
• Education: Bachelor’s degree in Marketing, Mass Communication, Multimedia Arts, Graphic Design, or a related field.
• Experience: 3–5 years of hands-on content creation, videography, and social media production experience (agency or multi-brand retail environment preferred).
• Certifications: Professional certifications in Adobe Creative Suite, digital marketing, or mobile cinematography are an advantage.
Job Details
| Posted Date: | 2026-11-11 |
| Job Location: | Kuwait |
| Job Role: | Writing and Journalism |
| Company Industry: | Other Business Support Services |
