Brand Manager – Mezzan Holding Company
Develop and implement brand strategies, pricing models, and packaging plans in collaboration with the Head of Marketing.
Build compelling value propositions aligned with short- and long-term business goals.
Partner with external brand principals to align on brand and channel activities.
Ensure consistency in brand messaging and execution across all media and platforms.
Conduct consumer and market research to inform segmentation, positioning, and campaign development.
Monitor brand health and performance KPIs; analyze ROI and effectiveness of marketing activities.
Oversee trade spend, activation budgets, and execution of market-level promotions.
Lead cross-functional and cross-channel marketing efforts including digital, print, and broadcast media.
Drive innovation by identifying market trends and consumer insights to guide new product development.
Provide leadership, coaching, and performance management to direct reports, fostering a high-performance team.
Ensure compliance with company policies, safety standards, and environmental impact guidelines.
Support strategic and operational initiatives across the organization, including dispute resolution and special projects.
Job Details
| Posted Date: | 2025-08-29 |
| Job Location: | Kuwait – Al Kuwait |
| Job Role: | Marketing and PR |
Preferred Candidate
| Career Level: | Management |
| Degree: | Bachelor’s degree |
