Marketing Officer – Modern American Bilingual school

Main Responsibilities

1. Planning, development and delivery of agreed marketing, widening access and community engagement activities and student recruitment activities for the school
2. Building the school brand, image and market positioning through targeted marketing activities
3. Maximizing student enrollment through developing and instituting a consistent message across staff.
4. Projects a professional, caring and responsive image about the school to various internal and external parties.
5. Implements the school policies and procedures in relation to Marketing and that serves the school objectives.

Marketing Duties:

1. Assist in developing the image, brand, positioning, and marketing writes-up of the school.
2. Plan, develop and deliver marketing and communications activities for the school.
3. Plan, develop/manage development, and deliver marketing tools and material.
4. Plan, develop/manage development, and oversee the use and maintenance of online marketing tools including social media accounts and school website.
5. Develop the look and feel of all school public areas and develop and implement prospects optimum tour.
6. Assist in the planning and delivery of student recruitment and conversion activities
7. Work towards achieving clear objectives within action plans agreed with line manager
8. Develop relations with various suppliers pertaining to marketing development and delivery.
9. Conduct market research on trends in PK-K12 in the area of the school, gather and maintain competition information, and update management.
10. Manage school events including graduations, open-days, extra-curricular activities, school trips.
11. Manage revenue generating activities off school hours.

Job Details

Preferred Candidate

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