Social Media Specialist

Job Overview:

We are seeking a dynamic and creative Social Media Specialist to join our marketing team. The ideal candidate will be responsible for developing and executing social media strategies to increase brand awareness, engage with our audience, and drive traffic to our website. You will manage our social media accounts, create compelling content, and analyze performance metrics to enhance our online presence. Additionally, you will be involved in media buying and managing paid social campaigns to maximize ROI.

Key Responsibilities:

• Develop and implement social media strategies aligned with business goals and target audience.

• Create, curate, and manage engaging content across various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn).

• Monitor social media trends, tools, and best practices to optimize content and increase engagement.

• Engage with followers, respond to comments and messages, and foster community interactions.

• Collaborate with the marketing team to create integrated campaigns that drive brand awareness and sales.

• Plan, execute, and optimize paid social media campaigns across platforms, including budgeting and targeting strategies.

• Analyze social media performance metrics and generate reports to measure success and identify areas for improvement.

• Stay updated on industry trends and competitor activities to inform strategy.

• Manage media buying processes, including negotiating rates and placements to maximize reach and effectiveness.

Job Details

Preferred Candidate

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